Free course, community and guides

Learn to run Meta ads that bring in customers, free.

Not every owner is ready to hire a growth partner, and that's completely fine. The Academy is where we teach what we've learned writing and testing 900+ ads, so you can run your own Facebook and Instagram ads with confidence, or at least know what good looks like.

Browse the guides

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Plain answers to the questions owners actually search.

Pick a topic to narrow it down. Each guide answers one question, using what we see in real accounts rather than theory.

Showing all 28 posts: 8 published, 20 coming soon

Money and Numbers

How Much Do Facebook Ads Cost in Canada in 2026?

13 min read
Compare Your Options

Are Facebook Ads Worth It for Your Business? Run Your Own Numbers With This Worksheet

12 min read
Compare Your Options

Facebook Ads vs Google Ads for a Small Business: Interest vs Intent, and When to Run Both

12 min read
Money and Numbers

Is $10 a Day Enough for Facebook Ads? An Honest Answer With the Math

10 min read
Service Businesses

Facebook Ads for Window Cleaners: Offers, Seasons and Real Lead Costs

13 min read
Creative and Offers

5 Things We Learned Generating $1M for Local Businesses in 2026

9 min read
Money and Numbers

What $20,000 in Facebook Ad Spend Taught Us About Small Business Advertising

12 min read
Service Businesses

Facebook Ads for Local Service Businesses (Low Budget Guide 2026)

7 min read
Fix a Problem

Facebook Ads Active but Not Delivering or Not Spending: the 15-Minute Checklist

Coming soon
Fix a Problem

My Facebook Ads Suddenly Stopped Working: How to Tell a Bad Week from a Real Problem

Coming soon
Fix a Problem

Why Is My Cost Per Lead So High? Work Down the Metrics Chain

Coming soon
Fix a Problem

Facebook Ad Rejected? What to Do Step by Step, and the Mistakes That Get Accounts Restricted

Coming soon
Fix a Problem

Leads Come In but Nobody Books: the Speed-to-Lead Fix for Estimate Businesses

Coming soon
Fix a Problem

How to Turn Off Advantage+ Audience, Creative Enhancements and Meta's Auto-Generated AI Videos

Coming soon
How Meta Ads Work

Andromeda, Advantage+ and "Creative Is the New Targeting": What Actually Changed for a Small Advertiser

Coming soon
Money and Numbers

What Is a Good CTR, CPM or Cost Per Result on Meta? Judge Against Your Own Median

Coming soon
Money and Numbers

How Much Should a Small Business Spend on Facebook Ads? Work Backwards From Cost Per Lead

Coming soon
Money and Numbers

What Is a Good Cost Per Lead? Why the Internet's Benchmark Is the Wrong Question

Coming soon
Money and Numbers

Cost Per Lead vs Cost Per Sale: the Number That Decides Whether Your Ads Worked

Coming soon
Creative and Offers

How to Write Facebook Ad Copy That Sounds Like a Person: the 5-Part Script Formula

Coming soon
Creative and Offers

12 Hooks That Worked for Our Clients, With the Cost Per Result Attached

Coming soon
Creative and Offers

Your Offer Sucks, and Here Is How to Fix It (the Four Levers)

Coming soon
Compare Your Options

Boosted Post vs Ads Manager: What You Give Up When You Hit Boost

Coming soon
Compare Your Options

Lead Form or Landing Page? The Answer Depends on How Fast You Follow Up

Coming soon
Compare Your Options

Is Your Ads Agency Doing a Good Job? 8 Things to Check in Your Own Ads Manager

Coming soon
Service Businesses

Facebook Ads for Painting Contractors: Cost Per Lead, the Offer, and the Estimate Gap

Coming soon
Service Businesses

Facebook Ads for Landscaping, Decks and Fences: the "Weeds Really Suck" Playbook

Coming soon
Service Businesses

A Deck and Patio Restoration Case Study, With Every Campaign Shown

Coming soon

Questions

What owners ask about the Academy.

Is the Academy really free?

Yes. The course and the community are free on Skool, and there's no card to enter. Inside, you can ask questions and get real answers from our team and other owners. We ask for your name, your business and how to reach you so we can send you the link and check in on how things are going.

What's in the course?

Run Your Own Meta Ads is 29 video lessons and a little over three hours of teaching. It starts with the math of what a customer is worth and what you can afford to pay for one, then walks through setting up Ads Manager, building your campaigns and reading your own numbers so you know what to change next.

Are more courses coming?

Yes. We're adding new courses over time, starting with creative, so the Academy keeps growing with you. Members get them free as they're released.

Who is the Academy for?

Owners who want to run their own Facebook and Instagram ads, owners who aren't ready to hire anyone yet, and anyone who has been burned before and wants to understand what good looks like. The lessons work for any small business that sells to customers, whether you're a contractor, a coach, a studio or a shop.

How is it different from hiring Acquirely?

The Academy teaches you to do it yourself. When you work with us, our team creates and manages your ads, builds the funnel and follow-up behind them, coaches you on your marketing, and keeps you updated the whole way, with a live dashboard if you're on our CRM. You're welcome to start with the course and talk to us whenever you'd rather hand it off.

Will you try to sell me something?

We'll check in to see how it's going and send you free resources, which is what the box on the form says. If you ever want help running your ads you can reach out, and nobody will push you.

Rather have us run it for you?

A short application, then a real conversation with our team about your business. If we're not the right fit, we'll tell you straight and point you somewhere better.