Practical Facebook and Instagram ads advice for small and local business owners. The Acquirely team shares what actually works in Meta advertising, lead generation, and marketing, based on real campaigns we run across Canada.

In 2026 so far, the Meta ad campaigns we manage have generated over $1,000,000 for small and local businesses across Canada. Here are the five things we learned, with real client numbers, and what each one means for your business.

In 2025 we spent $20,000 managing Facebook and Instagram ads for small businesses across Canada and helped generate over $400,000 in revenue. This is what that money actually taught us about what works, what kills campaigns, and what most business owners get completely wrong about advertising.

A step-by-step guide on how local service businesses can generate consistent leads using Facebook ads on a $20–$50 per day budget. Includes real results, campaign structure, and proven follow-up systems.