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Run Ads Yourself or Hire Someone? A Decision Grid Based on Your Time, Spend and Patience
An honest way to decide whether to learn it yourself with the free course or bring in help, including when we'd tell you to wait.
Free course, community and guides
Not every owner is ready to hire a growth partner, and that's completely fine. The Academy is where we teach what we've learned writing and testing 900+ ads, so you can run your own Facebook and Instagram ads with confidence, or at least know what good looks like.
The course and community live on Skool. No card needed.
Start here
A full guide for each one, built from the accounts we manage. Three are live now, and the fourth is on the way.
Money and Numbers
What Meta ads really cost here, broken down by the result you're paying for, and what moves the price up or down.
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A worksheet instead of a yes or no, so you can see whether the math works for your business before you spend.
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Google finds people who are already searching, while Meta reaches people who didn't know they needed you yet. Here's when to use each.
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An honest way to decide whether to learn it yourself with the free course or bring in help, including when we'd tell you to wait.
Every post, sorted
Pick a topic to narrow it down. Each guide answers one question, using what we see in real accounts rather than theory.
Showing all 28 posts: 8 published, 20 coming soon
Free tools

Free PDF
The seven moves we make before every launch for a home service business, from knowing what a booked job is worth to the one question that filters out the wrong leads.
Get the playbookFree calculator
Work out what you can afford to pay for a lead and a customer before you spend a dollar on ads, then grade your live ads green, amber or red.
Open the calculatorFree guide
The whole money side of advertising on 12 pages, with every formula, a worksheet and a one page formula sheet to keep on your desk.
Read the guideQuestions
Yes. The course and the community are free on Skool, and there's no card to enter. Inside, you can ask questions and get real answers from our team and other owners. We ask for your name, your business and how to reach you so we can send you the link and check in on how things are going.
Run Your Own Meta Ads is 29 video lessons and a little over three hours of teaching. It starts with the math of what a customer is worth and what you can afford to pay for one, then walks through setting up Ads Manager, building your campaigns and reading your own numbers so you know what to change next.
Yes. We're adding new courses over time, starting with creative, so the Academy keeps growing with you. Members get them free as they're released.
Owners who want to run their own Facebook and Instagram ads, owners who aren't ready to hire anyone yet, and anyone who has been burned before and wants to understand what good looks like. The lessons work for any small business that sells to customers, whether you're a contractor, a coach, a studio or a shop.
The Academy teaches you to do it yourself. When you work with us, our team creates and manages your ads, builds the funnel and follow-up behind them, coaches you on your marketing, and keeps you updated the whole way, with a live dashboard if you're on our CRM. You're welcome to start with the course and talk to us whenever you'd rather hand it off.
We'll check in to see how it's going and send you free resources, which is what the box on the form says. If you ever want help running your ads you can reach out, and nobody will push you.
A short application, then a real conversation with our team about your business. If we're not the right fit, we'll tell you straight and point you somewhere better.
Here's your link to the Acquirely Academy. Joining is free, and the full course is waiting for you inside.
Open the Acquirely AcademyIf the button doesn't open, use this link: skool.com/acquirely-academy-8025