About Acquirely · Ontario, Canada

We came from having to get our own customers.

Acquirely is a Facebook and Instagram growth partner (what most people would call an ads agency) in Ontario, Canada, co-founded by cousins Brayden and Ethan Pauls. Before we ever ran an ad for anyone else, we were trying to fill the schedule for our own window cleaning business, and learning how to do that well slowly grew into the company you see today.

Get started Meet the founders

Brayden Pauls, co-founder of Acquirely — **Brayden Pauls**Co-founder

Ethan Pauls, co-founder of Acquirely — **Ethan Pauls**Co-founder

Brayden and EthanCousins and co-founders

Our story

From one window cleaning business to a team serving owners across Canada and the US.

We never set out to start a marketing company. People just kept asking us for help, and every step along the way taught us something our team still uses on client accounts today.

Where it began
Our own window cleaning business
It started with a window cleaning business of our own. We needed customers, so we built its Facebook page ourselves and paid close attention to what made people nearby stop, read and reach out.
First clients
Other owners wanted the same
Other window cleaning operators saw our page and asked if we could make theirs too, so we started creating their monthly posts. It was the first time someone paid us to help them find customers, and we loved it.
First ads
Running ads for fellow owners
Next we started running Facebook ads for a few friends who owned window cleaning businesses, all while running our own, so every lesson about what brings in real customers got tested on a schedule we still had to fill ourselves.
The turning point
Getting serious about offers
When we added sealing services, we got serious about ads and the offers behind them. Our favourite example is still adding a free window cleaning to a sealing job, because the customer gets real value and the job stays profitable.
Today, 2026
Becoming Acquirely
We turned it into a proper company called Acquirely and grew into a team that now serves owners across Canada and the US. In 2026 so far, the ads our team runs have generated more than $2M in revenue for our clients.

The founders

You'll always know who runs the company behind your ads.

Acquirely is owned and led by its two co-founders, cousins Brayden Pauls and Ethan Pauls, who grew up around business in Ontario, Canada. They lead the company and set the standard, and our team runs every client account to that standard day to day.

Co-founder

Brayden Pauls

Brayden Pauls is a co-founder of Acquirely, where he leads strategy, offers and client relationships. He grew up around business and ran window cleaning and contracting businesses of his own before Acquirely, so he looks at every account the way an owner would.

He is also the face of the brand and its education, sharing what we learn about Meta ads on YouTube and inside the free Acquirely Academy, because he believes owners deserve real advice they can actually use.

Leads

Strategy
Offers
Client relationships
YouTube and the Academy

Co-founder

Ethan Pauls

Ethan Pauls is a co-founder of Acquirely, where he leads the systems, automation and CRM that sit behind every client account, from the instant follow-up a new lead receives to the tracking that ties ad spend to real customers.

He also leads creative production, steadily raising the bar on how our ads are edited and finished. Ethan is Brayden's cousin, grew up around business too, and brings a calm, steady way of working that the whole team leans on.

Leads

Systems
Automation
CRM
Creative production

What we believe

Four beliefs that shape every account.

Offer is king

A good offer will outsell a polished video almost every time, which is why we look closely at what you're selling and how it's framed before we write a single script.

Persuasion should feel ethical

We only want to reach people who already need what you offer. Good framing and a fair offer do the persuading, and it feels right because the customer genuinely comes out ahead.

Marketing is stacked odds

Every strong ad, clear offer and quick follow-up stacks the odds a little more in your favour. We treat your budget as an investment that grows more reliable as we learn what works for your business.

Stay in business to win

The way to win at business is to stay in business. Relationships and trust compound over the years, so we try to give more than we ask for and build partnerships that last.

How we work

Four things you can count on from our team.

Brayden and Ethan set the standard for how we work, and our team holds every client account to it day to day.

The guys are extremely communicative and quick to answer any questions or problems that come up.

Anna Muczynski · Google review, 5 stars

A named person on your account

You'll always know exactly who on our team is looking after your account, and who to message when a question comes up.

Daily monitoring

Someone on our team reads your numbers every day, so small problems get caught and fixed before they cost you money.

Constant communication and live dashboards

We stay in touch the whole way, and if your leads run through our CRM, you get a live dashboard that tracks your spend, leads and customers as they happen.

Every ad written and edited in-house

Our team handles every step, from the script and filming guide through to the final cut, so each ad is built around your business and your offer.

By the numbers

What our team and clients have built in 2026 so far.

$2M+in revenue for our clients in 2026 so far

5,000+qualified leads through Facebook and Instagram

900+ads written, launched and tested

4.9 ★average across 19 Google reviews

Now that you know who we are, let's talk about your business.

A short application, then a real conversation with our team about where you are and where you want to be. If we're not the right fit, we'll tell you straight and point you somewhere better.

Get started Or join the free Academy